Advertising
Mount Snow OLA
Online advertising campaign for Mount Snow. Campaign spanned November 2010 – March 2011.
Read MoreI Soci Salon Ads
Advertising campaign for I Soci Salon. Placed in Boston Magazine, Stuff Magazine & Boston Phoenix. The campaign was based on the premise that people who go to I Soci are real people, each beautiful in their own way. We directed a photoshoot (with Eric Levin – elevin.net) featuring actual clients and had their hair & makeup done in house. Ad for I Soci’s annual fashion show event: An Evolution of Style. MADLAB sponsors each year’s event with pro bono design and...
Read MoreABOUT MADLAB
I love to create. I love to solve design problems. But since starting MADLAB Design in 2002 after an early career in Biology, I've learned that being creative isn't like a faucet. So drawing on my background in science, I've looked into the process.
Learn your clients. Learn your target. Execute problem solving, informational design based on that knowledge and research. Then, like a true scientist, back up your decisions with hard data, while educating your client along the way.
I'm Dan Gullotti, and MADLAB is my brainchild.
I am also the Interactive Marketing Manager for Mount Snow Vermont.