Branding
1900′ Burger
1900′ Burger is a new burger restaurant in the Mount Snow base area. We did the naming, branding and all collateral for the restaurant. 1900′ is the base elevation of Mount Snow and we wanted the branding to pay off the concept of not only physical elevation but the elevated burgers found within the restaurant.
Read MoreFiddleheads
Fiddleheads Fine Food & Spirits is the sister restaurant to the Last Chair and has a much more refined Identity. Featuring fine food and a much quieter atmosphere, Fiddleheads is one of the go-to destinations for Dinner during ski season at Mount Snow. We designed the dinner menu to be very simple and clean, and wanted to feature the Fiddlehead fork brand mark in the...
Read MoreVoltage Coffee & Art
Voltage is a cafe and art gallery in Kendall Square, Cambridge. We worked closely with Lucy Valena, the proprietress, to help brainstorm ideas for the cafe long before the space had even been finalized. The Branding / Identity of Voltage is built around a rosette shape that many baristas will draw into the foam of a latte, and in Lucy’s case, tattoo on their right arm. We also designed the menus used in the cafe. The Voltage Standard drinks are incredible coffee and hot chocolate drinks using syrups made in-house. We designed Iconography for each Standard drink, and when an order is made, the barista stamps a small doily with the Icon for your drink....
Read MoreBeauty & Bliss
Beauty & Bliss Skin and Laser Center is a (sadly, now defunct) medi spa located in Brookline, Boston. Unfortunately the rebranding of the company coincided with the death of the owner, and the business was forced to shut down. However, we love the logo and are very proud of it, so it deserves to be shown!
Read MoreStation Tap Room
Station Tap Room is Mount Snow’s newest Food & Beverage outlet. It features top-notch craft beer and NY Style deli sandwiches in a much quieter environment (except weekend nights!). We wanted the branding to evoke a 50′s style gas station vibe, from the logo in simple red to the uniforms of the wait staff – mechanic shirts with the Station logo patch on the left chest.
Read MorePosture Massage
Identity for Posture Massage, a Boston-based Structural Integration therapy business. The Brand Mark is a simple likeness to a spine, and the subtle bolding of the POS evokes a step in a better, more positive direction for your life. We also developed the Tagline: Body correction through...
Read MoreABOUT MADLAB
I love to create. I love to solve design problems. But since starting MADLAB Design in 2002 after an early career in Biology, I've learned that being creative isn't like a faucet. So drawing on my background in science, I've looked into the process.
Learn your clients. Learn your target. Execute problem solving, informational design based on that knowledge and research. Then, like a true scientist, back up your decisions with hard data, while educating your client along the way.
I'm Dan Gullotti, and MADLAB is my brainchild.
I am also the Interactive Marketing Manager for Mount Snow Vermont.