Portfolio
Voltage Coffee & Art
Voltage is a cafe and art gallery in Kendall Square, Cambridge. We worked closely with Lucy Valena, the proprietress, to help brainstorm ideas for the cafe long before the space had even been finalized. The Branding / Identity of Voltage is built around a rosette shape that many baristas will draw into the foam of a latte, and in Lucy’s case, tattoo on their right arm. We also designed the menus used in the cafe. The Voltage Standard drinks are incredible coffee and hot chocolate drinks using syrups made in-house. We designed Iconography for each Standard drink, and when an order is made, the barista stamps a small doily with the Icon for your drink....
Read MoreBeauty & Bliss
Beauty & Bliss Skin and Laser Center is a (sadly, now defunct) medi spa located in Brookline, Boston. Unfortunately the rebranding of the company coincided with the death of the owner, and the business was forced to shut down. However, we love the logo and are very proud of it, so it deserves to be shown!
Read MoreI Soci Salon Ads
Advertising campaign for I Soci Salon. Placed in Boston Magazine, Stuff Magazine & Boston Phoenix. The campaign was based on the premise that people who go to I Soci are real people, each beautiful in their own way. We directed a photoshoot (with Eric Levin – elevin.net) featuring actual clients and had their hair & makeup done in house. Ad for I Soci’s annual fashion show event: An Evolution of Style. MADLAB sponsors each year’s event with pro bono design and...
Read MoreCarinthia Parks
I designed, built and maintain the website for Carinthia Parks at Mount Snow. Heavily customized WordPress Theme features loads of photos and video as well as a blog.
Read MoreMount Snow
I designed, built and maintain the website and all components for Mount Snow Vermont’s website. The site features dynamic feeds of a daily camshot, video channel, events listings, blogs and pages for all venues across the resort. Using WordPress as a CMS and highly customized...
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ABOUT MADLAB
I love to create. I love to solve design problems. But since starting MADLAB Design in 2002 after an early career in Biology, I've learned that being creative isn't like a faucet. So drawing on my background in science, I've looked into the process.
Learn your clients. Learn your target. Execute problem solving, informational design based on that knowledge and research. Then, like a true scientist, back up your decisions with hard data, while educating your client along the way.
I'm Dan Gullotti, and MADLAB is my brainchild.
I am also the Interactive Marketing Manager for Mount Snow Vermont.