Search (get found)
Everywhere you turn these days, there are companies and individuals offering services for “SEO” and “SEM”, and telling you how much your company needs it.
On a recent call, a new client of ours told me that he repeatedly hears ads on Satellite Radio for SEO and admitted that he knows he needs it, but didn’t really know what it was!
In brief, SEO (Search Engine Optimization) is the science of getting your website found on search engines (Google, Bing, etc.) the organic way. Organic is the adopted term for results that are naturally gained by having a well-built and well-indexed website, and not having to pay Google to place you in a certain place. MADLAB has seen the changes in the way Engines index websites. The old way of loading up your meta tags with keywords is long gone, and if you hear a “Search Expert” tell you otherwise, run the other way. We are very experienced and will work with you so that your website is set up to succeed. There is no Magic Bullet for Search; it takes time, knowledge of web architecture and a constant need to be up-to-date with rapidly changing technology.
Contact MADLAB today to learn about how we can help your website get found.
SEM (Search Engine Marketing) is the science of paying for better search results. That may not sound like the sexiest way of putting it, but it’s true. The benefit to this type of advertising (yep, it’s advertising, also known as PPC / Pay Per Click) is that you can target exact phrases that people are searching for, and pay for the right to be seen by those people. How much you’re seen depends on the phrases or keywords, and how many other people are bidding for those same phrases. It’s almost like an auction, and it’s really easy to misspend funds on phrases that aren’t doing well. MADLAB can manage your AdWords / PPC campaigns and back our choices with solid research, then show you exactly how well your campaign has done.
ABOUT MADLAB
I love to create. I love to solve design problems. But since starting MADLAB Design in 2002 after an early career in Biology, I've learned that being creative isn't like a faucet. So drawing on my background in science, I've looked into the process.
Learn your clients. Learn your target. Execute problem solving, informational design based on that knowledge and research. Then, like a true scientist, back up your decisions with hard data, while educating your client along the way.
I'm Dan Gullotti, and MADLAB is my brainchild.
I am also the Interactive Marketing Manager for Mount Snow Vermont.